- Middle East visitors to ‘Bentley Studio at Harrods’ can commission their new Bentley while they shop
- Exclusive events at the flagship London store include live demonstrations of traditional Bentley craftsmanship blended with contemporary design
Bentley has set a new benchmark for the luxury consumer today, as it announces the opening of a new, luxury design studio at iconic London department store, Harrods. The exclusive ‘Bentley Studio at Harrods’ will be open for a limited time throughout August.
In the very first partnership between the two luxury British brands, the ‘Bentley Studio at Harrods’ is offering Bentley’s discerning Middle East customers the same exceptional purchasing experience that they would receive in their home countries, in the centre of London.
Visitors to the studio will be immersed in a uniquely Bentley experience, enjoying the opportunity to commission their own new Bentley, as well as unique access to live displays of the artisanal skill and unmatched attention to detail which goes into every Bentley. Master craftsmen will demonstrate the painstaking handiwork of fine stitching, trimming and wood marquetry, from innovatively conceived designs.
‘Bentley Studio at Harrods,’ located on the fourth floor of the store, provides a distinctly British space in which customers can enjoy a personal experience of commissioning their own completely bespoke Bentley.
Commenting on Bentley’s month-long residence at Harrods, Firas Kandalaft, Head of Marketing and Communications at Bentley Middle East said: “It is our priority to ensure that our Middle East customers receive the same care and attention abroad as they would at home in the region. We constantly strive to cater to our customers’ needs, whether that is through the personal commissioning by Mulliner or by bringing the best of Bentley to them wherever they might be in the world. We are looking forward to an exciting month ahead with a number of exclusive events being held in this extraordinary space.”
Guy Cheston, Director of Media at Harrods, said: “This is the first time Harrods will play host to the Bentley brand in our London store. The luxury studio in-store allows Bentley the opportunity to provide the highest level of bespoke craftsmanship to Middle East customers visiting the store in August. We look forward to a very successful partnership between two iconic British brands which are synonymous with luxury, excellence and service”.